Taco Bell x Bad Birdie Invitational
Taco Bell® And Bad Birdie Redefine Traditional Golf Tournaments To Fuel The Next Generation Of Golfers. Held at the scenic Monarch Beach Golf Links in Dana Point, California, the two-day tournament brings together 16 of the country’s most promising junior golfers to compete for a chance to earn sponsor exemptions at the Ford Championship presented by Wild Horse Pass and the Puerto Rico Open. But this isn't just about birdies and fairways. The invitational marks the debut of the Taco Bell x Bad Birdie limited-edition merch capsule. The vibrant and rebellious collection is designed to celebrate individuality, community, and rule-breaking on the course and beyond—offering fans a streetwear-infused spin on premium golf apparel.
The Essentials
Invite only showcase for creators, fans, and athletes to celebrate the collaboration between two energetic brands
Consumer Journey
Spatial Design
Event Branding
Trophy Design
Fabrication & Install
Event Management
Agency: Hovercraft
Role: Managing Director
Year: 2025
The Invitational kicked off on July 7 with a taco-filled Friends and Family Amateur experience, where participating junior athletes were welcomed with a casual team scramble alongside creators, Taco Bell executives, and All-Pro Wide Receiver Davante Adams. The competition turned it up a notch with a full-day, fast-paced tournament structure: an 18-hole stroke play round followed by single-elimination match play to determine the top boy and girl champions. The winners will receive rare sponsor exemptions giving them the chance to tee off in one real pro event each and chase their dreams at the next level.
As part of the invitational's mission to give back and uplift the communities these athletes represent, the Taco Bell Foundation will make a $2,500 grant to one mission-aligned nonprofit selected by each participating junior golfer for a total of $40,000 in grants. The initiative underscores Taco Bell and Taco Bell Foundation's commitment to championing youth ambition both on and off the course.
"We're excited to swing into new territory with Bad Birdie—a brand that's redefined expressive, unconventional fashion on and off the golf course. This partnership brings our shared love for breaking the mold in a way that celebrates individuality, opens the doors for the next generation of cultural rebel golfers, and delivers something totally unexpected for fans”
— Taylor Montgomery,
Chief Marketing Officer, Taco Bell
