Ionna: This Is Bigger Than Us

Seven of the world’s leading automakers—BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV—asked Optimist to create a film announcing their joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable. This collaboration will include the development of a new, high-powered charging network with at least 30,000 chargers to make zero-emission driving even more attractive for millions of customers.

Agency: Optimist

Role: Managing Director - Strategy, Concept Development, Account Management

Year: 2023